Order

978-1-60198-912-3

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Dawn Iacobucci | Deidre L. Popovich | Georgios A. Bakamitsos | Steven S. Posavac | Frank R. Kardes

978-1-60198-912-3

125.00 USD

Please note that E-Book purchases can take up to two business days to be processed.