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978-1-60198-913-0

Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

Dawn Iacobucci | Deidre L. Popovich | Georgios A. Bakamitsos | Steven S. Posavac | Frank R. Kardes

978-1-60198-913-0

75.00 USD