World Scientific-now publishers Series in Business > Marketing Manipulation

Marketing Manipulation

Michael Kamins, Stony Brook University, USA,
Published: 01 Jun 2018
© 2018 M. Kamins
 
Subjects
Consumer Behavior
 
Keywords
MarketingConsumer BehaviourPricingProductPromotionDistribution
 
Table of contents:
Introduction

Marketing Manipulation

Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.

Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.

Please visit http://www.worldscientific.com/worldscibooks/10.1142/10839 to order your copy.

 
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