Journal of Marketing Behavior > Vol 1 > Issue 1

From the Editor: An Opportunity for More Relevance from Broadening Behavioral Research in Marketing

Klaus Wertenbroch, INSEAD, France,
 
Suggested Citation
Klaus Wertenbroch (2015), "From the Editor: An Opportunity for More Relevance from Broadening Behavioral Research in Marketing", Journal of Marketing Behavior: Vol. 1: No. 1, pp 1-7. http://dx.doi.org/10.1561/107.00000006

Published: 18 May 2015
© 2015 K. Wertenbroch
 
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In this article:
1. Why a New Journal? Why Such a Big Tent?
2. A New Opportunity for a New Journal
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Abstract

DOI:10.1561/107.00000006