Journal of Marketing Behavior > Vol 1 > Issue 3-4

Partitioning the Choice Task Makes Starbucks Coffee Taste Better. Corrigendum

Michael Dorn, University of Bern, Switzerland, Michael.Dorn@imu.unibe.ch Claude Messner, University of Bern, Switzerland, Michaela Wänke, University of Mannheim, Germany, michaela.waenke@uni-mannheim.de
 
Suggested Citation
Michael Dorn, Claude Messner and Michaela Wänke (2016), "Partitioning the Choice Task Makes Starbucks Coffee Taste Better. Corrigendum", Journal of Marketing Behavior: Vol. 1: No. 3-4, pp 363-384. http://dx.doi.org/10.1561/107.00000023-corr

Published: 14 Apr 2016
© 2016 M. Dorn, C. Messner, and M. Wänke
 
Subjects
Behavioral Decision Making
 

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Abstract

DOI:10.1561/107.00000023-corr

Online Appendix | 107.00000023_app.pdf

This is the article's accompanying appendix.

DOI: 10.1561/107.00000023_app

Original article

Partitioning the Choice Task Makes Starbucks Coffee Taste Better , Journal of Marketing Behavior, Volume 1, Issue 3-4 10.1561/107.00000023