Journal of Marketing Behavior > Vol 2 > Issue 2–3

Managerial Decision Making in Marketing: Introduction to the Special Issue

Berend Wierenga, Rotterdam School of Management, Erasmus University, The Netherlands, bwierenga@rsm.nl
 
Suggested Citation
Berend Wierenga (2016), "Managerial Decision Making in Marketing: Introduction to the Special Issue", Journal of Marketing Behavior: Vol. 2: No. 2–3, pp 77-80. http://dx.doi.org/10.1561/107.00000030

Published: 29 Dec 2016
© 2016 B. Wierenga
 
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In this article:
Introduction
The Papers in this Special Issue
Thanks
Future Work on Managerial Decision Making in Marketing
References

Abstract

DOI:10.1561/107.00000030

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