Quarterly Journal of Political Science > Vol 2 > Issue 1

Does Advertising Exposure Affect Turnout?

Scott Ashworth, Department of Politics, Princeton University, sashwort@princeton.edu Joshua D. Clinton, Department of Politics, Princeton University, clinton@princeton.edu
 
Suggested Citation
Scott Ashworth and Joshua D. Clinton (2007), "Does Advertising Exposure Affect Turnout?", Quarterly Journal of Political Science: Vol. 2: No. 1, pp 27-41. http://dx.doi.org/10.1561/100.00005051

Published: 01 Mar 2007
© 2007 S. Ashworth and J.D. Clinton
 
Subjects
Voting behavior,  Campaigns,  Political participation
 
 
Download article
 
In this article:
Data
Identification Strategy
Results
Robustness Checks
Caveats and Conclusions
References

Abstract

We identify an exogenous source of variation in exposure to campaign advertising in the 2000 presidential election, based on residence in battleground states. If exposure to campaign advertising makes a potential voter significantly more likely to vote, then we should see significantly greater turnout in battleground states. We do not. This result is robust to several specifications and evident in a natural experiment consisting of New Jersey residents. Conditional on existing campaign targeting strategies, campaigns do not affect the turnout decisions of the voters we study.

DOI:10.1561/100.00005051

Replication Data | 100.00005051_supp.zip (ZIP).

This file contains the data that is required to replicate the data on your own system.

DOI: 10.1561/100.00005051_supp

Online Appendix | 100.00005051_app.pdf

This is the article's accompanying appendix.

DOI: 10.1561/100.00005051_app