Foundations and Trends® in Web Science > Vol 1 > Issue 2

Trust on the World Wide Web: A Survey

Jennifer Golbeck, University of Maryland, USA, jgolbeck@umd.edu
 
Suggested Citation
Jennifer Golbeck (2008), "Trust on the World Wide Web: A Survey", Foundations and TrendsĀ® in Web Science: Vol. 1: No. 2, pp 131-197. http://dx.doi.org/10.1561/1800000006

Published: 21 Feb 2008
© 2008 J. Golbeck
 
Subjects
Trust and Provenance,  Privacy
 

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In this article:
1 Introduction
2 Trust in Content
3 Trust in Services
4 Trust in People
5 Applications
6 Discussion and Conclusions
Acknowledgments
References

Abstract

The success of the Web is based largely on its open, decentralized nature; at the same time, that allows for a wide range of perspectives and intentions. Trust is required to foster successful interactions and to filter the abundance of information. In this review, we present a comprehensive survey of trust on the Web in all its contexts. Three main targets of trust are identified: content, services, and people. Trust in the content on the Web, including webpages, websites, and Semantic Web data is addressed first. Then, we move on to look at services including peer-to-peer environments and Web services. This includes a discussion of Web policy frameworks for access control. People are the final group, where we look at the role of trust in web-based social networks and algorithms for inferring trust relationships. Finally, we review applications that rely on trust and address how they utilize trust to improve functionality and interface.

DOI:10.1561/1800000006
ISBN: 978-1-60198-116-5
76 pp. $60.00
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ISBN: 978-1-60198-117-2
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Table of contents:
1: Introduction
2: Trust in Content
3: Trust in Services
4: Trust in People
5: Applications
6. Discussion and Conclusions
7. Acknowledgements
References

Trust on the World Wide Web

The success of the Web is based largely on its open, decentralized nature; at the same time, that allows for a wide range of perspectives and intentions. Trust is required to foster successful interactions and to filter the abundance of information. Trust on the World Wide Web: A Survey is a comprehensive survey of trust on the Web in all its contexts. Three main targets of trust are identified: trust in content, like webpages; datal trust in services, like peer-to-peer systems; and trust in people, originating in web-based social networks. Trust on the World Wide Web: A Survey also reviews applications that rely on trust and address how they utilize trust to improve functionality and interface. Trust on the World Wide Web: A Survey is an ideal reference for anyone with an interest in trust within the context of the Web. It examines how the Web breeds interaction between a variety of entities - people, services, and content. It asserts that trust is a critical component for these interactions, and as the science of the web progresses, so too must the understanding of trust in a Web environment.

 
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