Foundations and Trends® in Marketing

Volume 7, issue 2

Culture and Consumer Behavior

Understanding how culture influences consumer behaviors is crucial to success in international marketing. In this monograph, the authors present a conceptual and empirical framework for understanding how culture impacts consumer behaviors, and recommend seven analytical steps for understanding simil...
Volume 7, issue 1

The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions

In this article, we provide a comprehensive review of the literature on economic models of national brand — store brand competition and address three questions: (i) What types of economic models have been used to analyze the competition between national brands and store brands? (ii) What insights an...