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Trust on the World Wide Web: A Survey
Foundations and Trends® in
Web Science
Volume 1 Issue 2
DOI: 10.1561/1800000006
Trust on the World Wide Web: A Survey
Jennifer Golbeck
University of Maryland, College Park, MA 20742, USA, jgolbeck@umd.edu
SUGGESTED CITATION:
Jennifer
Golbeck
(2008)
"Trust on the World Wide Web: A Survey",
Foundations and Trends® in Web Science: Vol. 1: No 2, pp 131-197.
http:/dx.doi.org/10.1561/1800000006
Abstract
The success of the Web is based largely on its open, decentralized nature; at the same time, that allows for a wide range
of perspectives and intentions. Trust is required to foster successful interactions and to filter the abundance of information.
In this review, we present a comprehensive survey of trust on the Web in all its contexts. Three main targets of trust are
identified: content, services, and people. Trust in the content on the Web, including webpages, websites, and Semantic Web
data is addressed first. Then, we move on to look at services including peer-to-peer environments and Web services. This includes
a discussion of Web policy frameworks for access control. People are the final group, where we look at the role of trust in
web-based social networks and algorithms for inferring trust relationships. Finally, we review applications that rely on trust
and address how they utilize trust to improve functionality and interface.
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