Journal of Forest Economics > Vol 20 > Issue 3

Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain

Elsa Varela, Sustainable Forest Management Research Institute, INIA-CIFOR & School of Agricultural Engineering of the University of Valladolid, Spain, elsa.varela.r@gmail.com Pierre-Alexandre Mahieu, LEMNA, University of Nantes, France, Marek Giergiczny, Department of Economic Sciences, University of Warsaw, Poland, Pere Riera, Autonomous University of Barcelona, Institut de Ciencia i Tecnologia Ambientals, Spain, Mario Soliño, Sustainable Forest Management Research Institute, INIA-CIFOR & School of Agricultural Engineering of the University of Valladolid, Spain,
 
Suggested Citation
Elsa Varela, Pierre-Alexandre Mahieu, Marek Giergiczny, Pere Riera and Mario SoliƱo (2014), "Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain", Journal of Forest Economics: Vol. 20: No. 3, pp 212-222. http://dx.doi.org/10.1016/j.jfe.2014.05.001

Published: 0/8/2014
© 0 2014 Elsa Varela, Pierre-Alexandre Mahieu, Marek Giergiczny, Pere Riera, Mario Soliño
 
Subjects
 
Keywords
Cheap talkDiscrete choice experimentRandom parameters modelsScale parametersWildfiresWillingness to pay
 

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In this article:
Introduction
Materials and methods
Results
Discussion
Conclusions

Abstract

Cheap talk (CT) scripts have been broadly tested in contingent valuation studies to mitigate the effects of hypothetical bias. However, this approach may not fully be adequate when the individual is faced with several choices such as in discrete choice experiments (DCE) because the respondent may tend to forget about the CT script. This paper tests the effects of a single opt-out reminder (SOOR) to lower the hypothetical bias in a DCE dealing with the valuation of social preferences for forest fire prevention programs in Southern Spain. Results show that the inclusion of a SOOR does not contribute sufficiently to improve the CT effect on the DCE data.

DOI:10.1016/j.jfe.2014.05.001