Journal of Marketing Behavior > Vol 4 > Issue 1

From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior

Klaus Wertenbroch, INSEAD, Singapore, klaus.wertenbroch@insead.edu
 
Suggested Citation
Klaus Wertenbroch (2019), "From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior", Journal of Marketing Behavior: Vol. 4: No. 1, pp 1-10. http://dx.doi.org/10.1561/107.00000062

Publication Date: 26 Mar 2019
© 2019 K. Wertenbroch
 
Subjects
 

Share

Journal details

Login to download a free copy
In this article:
What's in It for Firms? Profit-Maximization from First-Degree Price Discrimination 
What's in It for Customers? Forgoing Surplus, Equality, Autonomy, and Dignity 
References 

Abstract

DOI:10.1561/107.00000062