Foundations and Trends® in Marketing Editors-in-Chief: Jehoshua Eliashberg, University of Pennsylvania www.wharton.upenn.edu/faculty/eliashbj.html Co-Editors: Teck H. Ho, University of California Berkeley hoteck@haas.berkeley.edu. Mary Frances Luce, Duke University mluce@duke.edu Print ISSN: 1555-0753 Online ISSN: 1555-0761 Americas USD 345 / All other countries EURO 345 (electronic) Americas USD 385 / All other countries EURO 385 (combined) Published Issues Each issue of the journal is available online. If your institution subscribes you will have access to the full text HTML and PDF of the journal. See "Do I have Online Access? If your institution does not subscribe, each issue is available for purchase as a book or e-book. Volume 2, Issue 3-4 Playing the Changes on the Jazz Metaphor By Morris B. Holbrook (Columbia University) Volume 2, Issue 2 Choice Models in Marketing: Economic Assumptions, Challenges and Trends By Sandeep R. Chandukala (Indiana University), Jaehwan Kim (Korea University Business School), Thomas Otter (Johann Wolfgang Goethe-Universität Frankfurt), Peter E. Rossi (University of Chicago), and Greg M. Allenby (Ohio State University) Volume 2, Issue 1 Customer Lifetime Value By V. Kumar (University of Connecticut) Volume 1, Issue 4 Eye Tracking for Visual Marketing By Michel Wedel (University of Maryland) and Rik Pieters (Tilburg University) Volume 1, Issue 3 Brand Attachment: Construct, Consequences and Causes By C. Whan Park, Deborah J. MacInnis and Joseph Priester (USC) Volume 1, Issue 2 Understanding Hope and its Implications for Consumer Behavior: I Hope, Therefore I Consume By Deborah J. MacInnis and Hae Eun Chun (University of Southern California) Volume 1, Issue 1 Customer Equity By Julian Villanueva (IESE) and Dominique Hanssens (UCLA) Upcoming Issues Applied Probability Models in Marketing By Peter Fader (Univ. of Pennsylvania) and Bruce Hardie (London Business School) Spatial Models in Marketing By David Bell (Univ. of Pennsylvania) Visual Information Processing By Priya Raghubir (UC Berkeley)