International Sales and Marketing Associate
Now Publishers Inc is a publisher of academic journals and books. Our flagship product, Foundations and Trends, has won acclaim within the academic community for its innovative format. We are now looking for an enthusiastic marketing/sales person who can build on this success to design and execute marketing and sales campaigns aimed at our international readership.
You will be responsible for evaluating data from website and content use to design focused campaigns to promote our publications among our international audience. These campaigns should generate sales leads which the Associate will follow through to making the sale.
Based either in Norwell, MA or Delft, The Netherlands, this is an unique opportunity to take full responsibility for the data-driven marketing and sales activities within the company. You will be expected to work independently and use your creativity to generate sales.
Responsibilities
- design annual marketing plans for the journal portfolio, including online marketing, conferences, and print promotion to support sales.
- plan and attend/staff scientific and library conferences representing now publishers to promote the brand and sell the product.
- analyze usage data – both internal and external – to support sales efforts.
- manage online marketing including alert lists and reference list promotion. Drive usage through alerting faculty at subscribing institutions. Administer the email campaign system. Identify appropriate lists for online campaigns.
- increase the number of people on our e-mail alert list to serve as our primary marketing vehicle. Use pull marketing (highly discounted print prices) to get people to join alert lists.
- manage public relations including the issuance of press releases, monitoring of relevant listservs, and presenting our message at library conferences.
- write marketing copy.
- responsible for marketing reporting, including financial reporting and updating marketing plans.
Qualifications
Bachelor’s degree preferred. Willingness to travel. Familiarity with web marketing tools and MS Office suite, preferred. Excellent organizational and communication skills. Experience in publishing and/or marketing a plus, but not required.
We are looking for a bright person to join our young and growing entrepreneurial venture and become part of a highly successful publishing team.
Send cv and letter of interest in English for this position to:
Zac Rolnik Now Publishers Inc zac.rolnik@nowpublishers.com
Posted 12 August 2019