Journal of Forest Economics > Vol 10 > Issue 2

Eco-information and its effect on consumer values for environmentally certified forest products

Kelly A. O’Brien, , Mario F. Teisl, , teisl@maine.edu
 
Suggested Citation
Kelly A. O’Brien and Mario F. Teisl (2004), "Eco-information and its effect on consumer values for environmentally certified forest products", Journal of Forest Economics: Vol. 10: No. 2, pp 75-96. http://dx.doi.org/10.1016/j.jfe.2004.05.001

Published: 14 Sep 2004
© 0 2004 Kelly A. O’Brien, Mario F. Teisl
 
Subjects
 
Keywords
JEL Codes:Q510Q230
Consumer preferencesEnvironmental certificationEco-labelingValuation
 

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In this article:
Introduction
Literature review
Theoretical model
Methods
Results and discussion
Conclusions

Abstract

Some sectors of the forest products industry have adopted environmental certification and labeling as a business strategy. Typically, the designation of these products is through the use of eco-seals (environmental ‘seals-of-approval’). For these programs to be effective, consumers must first care about the disclosed information. We find consumers are willing to pay for these products but changes in labeling policy affects their willingness to pay. Thus, there appears to be a demand for environmentally certified forest products, however, the current use of eco-seals may preclude the collection of an actual premium.

DOI:10.1016/j.jfe.2004.05.001