Journal of Forest Economics > Vol 22 > Issue 1

Effects of perceived product quality and Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences for children's furniture in China

Minli Wan, School of Foreign Languages, Jiangxi University of Finance and Economics, China, angelminli@hotmail.com Anne Toppinen, Department of Forest Sciences, University of Helsinki, Finland, anne.toppinen@helsinki.fi
 
Suggested Citation
Minli Wan and Anne Toppinen (2016), "Effects of perceived product quality and Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences for children's furniture in China", Journal of Forest Economics: Vol. 22: No. 1, pp 52-67. http://dx.doi.org/10.1016/j.jfe.2015.12.004

Published: 0/1/2016
© 0 2016 Minli Wan, Anne Toppinen
 
Subjects
 
Keywords
JEL Codes:M20
Consumer product qualityLifestylesPriceChildren's furnitureChina
 

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In this article:
Introduction
Literature review
Data and methods
Results
Discussion and conclusions

Abstract

The effects of perceived product quality and orientation toward Lifestyles of Health and Sustainability (LOHAS) on consumer price preferences were studied with the use of survey data of the children's furniture market in two metropolitan cities of China: Shanghai and Shenzhen. Based on the results from a factor analysis and logistic regression, consumers’ perceived product quality of children's furniture was identified as a four-dimensional construct: ‘supplier attributes’, ‘extended product attributes’, ‘basic product attributes’ and ‘environmental quality attributes’. Consumer price preferences were discovered to be negatively influenced by ‘basic product attributes’, but positively influenced by consumer orientation towards LOHAS, gender and education level. In conclusion, China's children's furniture market presents a high-end niche segment with growth potential for both furniture producers and wood material suppliers.

DOI:10.1016/j.jfe.2015.12.004