This study explores the investment funding process and financial professionals' perceptions of wooden multistory construction (WMC) projects, with particular focus on risk assessment and sustainability. Through ten thematic expert interviews, we examine: 1) funding criteria for residential construction projects, 2) the role of sustainability as a decision-making criterion, and 3) the risks and opportunities for WMC projects as perceived by financiers. Applying the lenses of prospect theory and a property investment decision model, our findings show that financiers prioritize traditional monetary criteria like profitability, competitiveness, and risk-return ratios over building materials or sustainability. Key non-monetary criteria include location, energy efficiency, and pre-marketing. Perceived risks of WMC financing include uncertainty over life cycle costs and contractor expertise regarding the new technology. Despite acknowledging WMC's potential benefits for sustainability and profitability, our study suggests that finance sector professionals emphasize negative risks over positive opportunities for WMC. This leads to a preference for financing traditional construction projects.