Journal of Marketing Behavior > Vol 1 > Issue 3-4

Manipulation, Welfare, and Dignity: A Reply

Cass R. Sunstein, Harvard University, USA,
Suggested Citation
Cass R. Sunstein (2016), "Manipulation, Welfare, and Dignity: A Reply", Journal of Marketing Behavior: Vol. 1: No. 3-4, pp 351-361.

Publication Date: 24 Feb 2016
© 2015 C. R. Sunstein
Behavioral Decision Making
ManipulationNudgeSocial influencesBehavioral economics


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In this article:
Manipulation, Welfare, and Dignity: A Reply 


This essay responds to seven commentaries on my forthcoming essay, Fifty Shades of Manipulation. It offers two general points. The first involves the importance of separating three questions: (1) What is manipulation? (2) What is wrong with manipulation? (3) When might manipulation be justified, notwithstanding the answer to (2)? The second involves the relevance of dignity. We might see dignity as a component of welfare, or we might see it as a wholly independent value. But we will not understand manipulation, or what is wrong with it, if we do not see it at all.