Journal of Marketing Behavior > Vol 4 > Issue 1

From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior

Klaus Wertenbroch, INSEAD, Singapore, klaus.wertenbroch@insead.edu
 
Suggested Citation
Klaus Wertenbroch (2019), "From the Editor: A Manifesto for Research on Automation in Marketing and Consumer Behavior", Journal of Marketing Behavior: Vol. 4: No. 1, pp 1-10. http://dx.doi.org/10.1561/107.00000062

Published: 26 Mar 2019
© 2019 K. Wertenbroch
 
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In this article:
What's in It for Firms? Profit-Maximization from First-Degree Price Discrimination
What's in It for Customers? Forgoing Surplus, Equality, Autonomy, and Dignity
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Abstract

DOI:10.1561/107.00000062