Foundations and Trends® in Marketing > Vol 11 > Issue 1

Consumer Informational Privacy: Current Knowledge and Research Directions

Frank T. Beke, University of Groningen, The Netherlands, f.t.beke@rug.nl Felix Eggers, University of Groningen, The Netherlands, f.eggers@rug.nl Peter C. Verhoef, University of Groningen, The Netherlands, p.c.verhoef@rug.nl
 
Suggested Citation
Frank T. Beke, Felix Eggers and Peter C. Verhoef (2018), "Consumer Informational Privacy: Current Knowledge and Research Directions", Foundations and TrendsĀ® in Marketing: Vol. 11: No. 1, pp 1-71. http://dx.doi.org/10.1561/1700000057

Published: 16 Jul 2018
© 2018 F. T. Beke, F. Eggers and P. C. Verhoef
 
Subjects
Customer Relationship Management,  Regulation
 
Keywords
M31 Marketing
EntertainmentConsumer-well beingConsumer experienceBroadcasting
 

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In this article:
1. Introduction
2. Information Collection
3. Information Storage
4. Information Use
5. Transparency
6. Control
7. Firm Characteristics
8. Consumer Characteristics
9. Environment Characteristics
10. Summary and Directions for Future Research
References

Abstract

In the current age of information and big data, consumer informational privacy has become an important issue in marketing. Besides being worried about the growing collection, storage, and use of personal information, consumers are anxious about a lack of transparency or control over their personal data. Despite these growing concerns, understanding of how firms' privacy practices affect consumers remains limited. We review the relevant literature on consumer privacy from a marketing perspective and summarize current knowledge about how information collection, information storage, information use, transparency, and control influence consumers' behavior. In addition, we discuss to what extent the influence of firms' privacy practices differs between firms, consumers, and environments. On the basis of this knowledge, we formulate several hypotheses aimed at providing direction for future research regarding the role of consumer informational privacy in marketing.

DOI:10.1561/1700000057
ISBN: 978-1-68083-442-0
86 pp. $65.00
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ISBN: 978-1-68083-443-7
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Table of contents:
1. Introduction
2. Information Collection
3. Information Storage
4. Information Use
5. Transparency
6. Control
7. Firm Characteristics
8. Consumer Characteristics
9. Environment Characteristics
10. Summary and Directions for Future Research
References

Consumer Informational Privacy: Current Knowledge and Research Directions

Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. Second, the monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

 
MKT-057