Review of Behavioral Economics > Vol 2 > Issue 1-2

Big Theory: A Trojan Horse for Economics?

Michael W. Macy, Cornell University, USA,
Suggested Citation
Michael W. Macy (2015), "Big Theory: A Trojan Horse for Economics?", Review of Behavioral Economics: Vol. 2: No. 1-2, pp 161-166.

Published: 29 Jul 2015
© 2015 M. W. Macy

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Big Theory: A Trojan Horse for Economics?


These are exciting times for sociologists. Device-mediated communications enable unprecedented empirical opportunities to obtain real-time data on individual human interactions on a global scale. To realize this potential, the critical need is not a universally applicable theoretical framework but a widely shared analytical toolkit of models and methods for middle-range theorizing, including methods to collect, process, and analyze massive data, and to conduct online experiments with randomized assignment involving large numbers of participants.