Strategic Management Review > Vol 3 > Issue 1

In Praise of Fractionated Trading Zones: Respectful Partnerships in Management Innovation

Krsto Pandza, University of Leeds, UK, , Richard Whittington, University of Oxford, UK, , Julia Hautz, University of Innsbruck, Austria,
Suggested Citation
Krsto Pandza, Richard Whittington and Julia Hautz (2022), "In Praise of Fractionated Trading Zones: Respectful Partnerships in Management Innovation", Strategic Management Review: Vol. 3: No. 1, pp 169-185.

Publication Date: 07 Feb 2022
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Knowledge, innovation, and technology,  Strategy process and practice,  Research methodology in strategic management
Management innovationresearch collaborationengaged researchtrading zones


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In this article:
Three Cases of Innovative Partnerships 
Fractionated Trading Zones: Partnering across Divides 
Policy Implications 


We address the contemporary challenge of increasing the rate of management innovation by asserting the value of 'fractionated trading zones'. By contrast with the homogenization of academia, business and consulting proposed by some scholars concerned for management innovation, fractionated trading zones involve partnerships that are respectful of the distinct characters of the various communities. We demonstrate the potential of such fractionated trading zones by examining the diverse contributors to three management innovations in strategy: portfolio models, valueinnovation (strategy canvas) and participative strategizing. Each of these innovations was brought about by respectful partnerships between academia, business and consulting, facilitated by the development of visual or metaphorical boundary objects and the interventions of transcendent interactional experts. We conclude by recommending policies for both academics and practitioners in order to promote the creation of innovative partnerships across the academic-practice divide.