By Stephen M. Disney, Logistics Systems Dynamics Group, Cardiff Business School, Cardiff University, UK, DisneySM@cardiff.ac.uk | Marc R. Lambrecht, Research Center for Operations Management, Katholieke Universiteit Leuven, Belgium, email@example.com
In this review we focus on supply coordination and use the bullwhip effect as the key example of supply chain inefficiency. We emphasize the managerial relevance of the bullwhip effect and the methodological issues so that both managers and researchers can benefit.
On Replenishment Rules, Forecasting and the Bullwhip Effect in Supply Chains focuses on supply chain co-ordination. The bullwhip effect is used as the key example of supply chain inefficiency. The authors focus both on the managerial relevance of the bullwhip effect and the methodological issues making it essential reading for both managers and researchers.