Foundations and Trends® in Entrepreneurship > Vol 11 > Issue 2

The Concept of Entrepreneurial Orientation

Vishal Gupta, School of Management, Binghamton University, State University of New York, USA, vgupta@binghamton.edu Alka Gupta, School of Business and Economics, Lynchburg College, USA, gupta.A2@lynchburg.edu
 
Suggested Citation
Vishal Gupta and Alka Gupta (2015), "The Concept of Entrepreneurial Orientation", Foundations and Trends® in Entrepreneurship: Vol. 11: No. 2, pp 55-137. http://dx.doi.org/10.1561/0300000054

Published: 02 Jun 2015
© 2015 V. Gupta and A. Gupta
 
Subjects
Corporate entrepreneurship
 
Keywords
L26 Entrepreneurship
Entrepreneurial orientation
 

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In this article:
1. The Concept of Entrepreneurial Orientation
2. Brief Background
3. Developmental Milestones
4. Purpose
5. Theoretical Perspective
6. Focus
7. Levels
8. Time
9. Methods
10. Discussion
11. Conclusion
Acknowlegements
References

Abstract

Entrepreneurial orientation (EO) — overall strategic posture toward entrepreneurship — is emerging as a predominant concept in management science. As knowledge in the area of EO has expanded, researchers have become interested in issues related to the evolution, potential contributions, and future trajectory of EO research. The purpose of this essay is to take stock of where EO scholarship has come so far, identify interesting gaps for the future, and encourage extending the knowledge frontier in this area. In order to do so, we acknowledge key developmental milestones in EO studies, attempt to make sense of the extant EO literature and highlight possible avenues for further work, and offer specific suggestions for exploring areas where EO research has not gone before. We hope our essay will show that EO research has made considerable strides over its life course as well as point to productive directions for the EO concept going forward.

DOI:10.1561/0300000054
ISBN: 978-1-68083-012-5
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ISBN: 978-1-68083-013-2
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Table of contents:
1. The Concept of Entrepreneurial Orientation
2. Brief Background
3. Developmental Milestones
4. Purpose
5. Theoretical Perspective
6. Focus
7. Levels
8. Time
9. Methods
10. Discussion
11. Conclusion
Acknowlegements
References

The Concept of Entrepreneurial Orientation

The Concept of Entrepreneurial Orientation reviews where Entrepreneurial Orientation (EO) scholarship has come so far, identifies interesting gaps for the future, and encourages extending the knowledge frontier in this area. The authors acknowledge key developmental milestones in EO studies, attempt to make sense of the extant EO literature, highlight possible avenues for further work, and offer specific suggestions for exploring areas where EO research has not gone before. This monograph shows that EO research has made considerable strides over its life course as well as point to productive directions for the EO concept going forward.

 
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