Journal of Marketing Behavior > Vol 1 > Issue 2

From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing

Klaus Wertenbroch, INSEAD, France, Klaus.WERTENBROCH@insead.edu
 
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Klaus Wertenbroch (2015), "From the Editor: Rational Choice as the Foundation of Behavioral Research in Marketing", Journal of Marketing Behavior: Vol. 1: No. 2, pp 109-111. http://dx.doi.org/10.1561/107.00000013

Published: 21 Oct 2015
© 2015 K. Wertenbroch
 
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DOI:10.1561/107.00000013