Journal of Marketing Behavior

Editor-in-chief

Klaus Wertenbroch
INSEAD
 

Associate Editors

Marnik Dekimpe, Tilburg University
John Deighton, Harvard Business School
Ravi Dhar, Yale University
Tulin Erdem, New York University
Joel Huber, Duke University
Stijn M.J. van Osselaer, Cornell University
Werner Reinartz, University of Cologne
Miklos Sarvary, Columbia University
Baba Shiv, Stanford University
 
Print ISSN: 2326-568X
Online ISSN: 2326-5698
 
Publisher
Zac Rolnik

JMB

REPLICATION CORNER:
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Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Managerial Decision Making in Marketing: Introduction to the Special Issue

 
Berend Wierenga
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Kind and Wicked Experience in Marketing Management

 
Robin M. Hogarth | Emre Soyer
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

The Marketing Manager as an Intuitive Statistician

 
Bart de Langhe
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity

 
Niek Althuizen | Berend Wierenga | Bo Chen
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Marketers' Intuitions about the Sales Effectiveness of Advertisements

 
Nicole Hartnett | Rachel Kennedy | Byron Sharp | Luke Greenacre
Volume 2, Issue 2–3 Special Issue on Managerial Decision Making in Marketing

Selecting Predictive Metrics for Marketing Dashboards - An Analytical Approach

 
Koen Pauwels | Amit Joshi
Volume 1, Issue 3-4

> 50 Shades

 
Joseph W. Alba | Yanmei Zheng