Journal of Marketing Behavior > Vol 1 > Issue 3-4

From the Editor: Manipulation and Marketing: The Elephant in the Room?

Klaus Wertenbroch, INSEAD, France, klaus.wertenbroch@insead.edu
 
Suggested Citation
Klaus Wertenbroch (2016), "From the Editor: Manipulation and Marketing: The Elephant in the Room?", Journal of Marketing Behavior: Vol. 1: No. 3-4, pp 209-212. http://dx.doi.org/10.1561/107.00000024

Published: 24 Feb 2016
© 2015 K. Wertenbroch
 
Subjects
Behavioral Decision Making
 

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Abstract

DOI:10.1561/107.00000024