Editorial Policy

MarkTech focuses on rapid publication of research on various cutting-edge technologies that are affecting marketing. It aims to turn around the first decision to authors within 60 days and allows for a single round of revision. In general, authors can expect that their submissions will be screened by the Editors-in-Chief and handled by an Editorial Board Member.

The Review Process and Requirements

The review process for MarkTech is intended to evaluate whether an article is technically correct and consistent with the academic and ethical standards of the field. It is not intended to determine the importance or marginal contribution of the article.

We are looking to expedite the review and publication process and are willing to publish articles that are early in their research stream. In addition, we will consider short reviews, case studies, thought pieces, hypothetical papers, policy papers, and notes or commentaries. Page length of all submissions should not exceed 20 printed pages including references, figures and appendices.

The publication requirements are:

• The article is written in English and is consistent with the academic standards of the field.
• The work is original and has not been previously published in its current form.
• Empirical work must be replicable such that the data/code is available if the Editors/reviewers choose to replicate the work.
• Experiments should be conducted thoroughly with appropriate controls and replication including sample sizes that are large enough to produce significant results.
• Data presented must support the conclusions. Submissions will be rejected if the interpretation of results is unjustified or inappropriate.

Submission Instructions

Please submit via Manuscript Manager.

The review process for the journal is designed to provide authors with timely decisions. All submissions will be reviewed both by the editors and by external reviewers. The review process will be single-blind. The journal accepts only electronic submissions. Please submit your manuscript as a PDF file.

Note: To speed up the publication process, we are expecting authors to deliver final accepted manuscripts in LaTeX using our in-house style files.

The Author(s) declares that the manuscript has not been previously published, that it is not under consideration for publication elsewhere, and that its publication is approved by all co-authors, if any, and any other authorities at the corporation/institute/university where the work was done. Further, if accepted, the work will not be published elsewhere in similar form.

General Instructions for Accepted Manuscripts

Abstract

Please provide an abstract of not more than 150 words. The abstract will appear in various online and printed abstract journals.

Title Page

Include the title of the article, author(s) name(s), and affiliation(s). Acknowledgements should also be on this page and should be the first footnote of the article. Authors are expected to reveal the source of any financial or research support received in connection with the preparation of their article.

Tables and Figures

Number figures and tables consecutively (e.g., Table 1, Table 2, etc.). Preferably place figures and tables after the paragraph in which the figure or table is first referenced. Alternatively, in the space immediately after the paragraph in which the figure or table is first referenced, insert a text tag as follows: [Table 1 here].

Reference Citations

Include the first name of each author when first mentioned, either in text or in footnotes. Each subsequent reference to an author should include only the last name, unless two or more authors have the same last name.

If you cite an article that is neither published nor accepted for publication, please make every effort to find an internet link to it, and include the web site address in the reference list, giving the full link. If you cite an unpublished article of which you are the author, you must make that article available on the web before the journal article is published.

Citations should take the place of footnotes whenever possible. Work them into the text smoothly. For material in quotation marks, include page number references. Try to avoid using e.g, cf, and "see also."

Example: Allan Gibbard (1973) and Mark Satterthwaite (1975) independently asked the question of what happens when the agents studied by Kenneth Arrow in Social Choice and Individual Values (1963) decided...others refocused attention on resource allocation (Kindleberger 1964a,b; Cornwall 1977).

Footnotes

Number footnotes in order, corresponding to numbers in the text, and place them at the bottom of the page (rather than as endnotes). Footnotes are not necessary for works cited; use citations instead as shown above.

Reference List

Verify references carefully; they must correspond to the citations in text. List alphabetically by author's last name and then by year. In references lists, only the first author's name is inverted. Please list all authors; avoid using et al. in lieu of authors' names. Include authors' first names unless the first names are not published.