The SMR was pleased to conduct a set of launch conferences before its first published issue in 2020. One launch conference occurred at Columbia Business School in the summer of 2019 at which James Gorman, Chairman and CEO of Morgan Stanley served as the keynote speaker. An edited excerpt of part of his address appears below, in which he describes essential elements of his conception of strategy, or his principles of strategy. Kathryn Rudie Harrigan, Henry R. Kravis Professor of Business Leadership at Columbia Business School, and an organizer of this conference, provides reflections on the ways that this practice-based view of strategy reinforces academic perspectives on strategy and ways that it is unique. She concludes with observations on its implications for the field and future scholarship.