Foundations and Trends® in Marketing publishes exclusively long (± 100 pages) review and tutorial papers.
Original research papers will be rejected.
If you intend to write, or are in the process of writing, a paper that fits within the format and scope of
Foundations and Trends® in Marketing, we will be pleased to hear from you. In the first instance, send an abstract and table
of contents for initial review to the editor-in-chief or publisher.
After this initial submission,
a preliminary acceptance may follow. The full draft paper will be subject to a reviewing process to ensure
quality standards and balance before being finally accepted.
Once you have received preliminary acceptance, you can submit your full manuscript. Below are the
manuscript preparation and submission instructions.
To provide rapid publication, we ask our authors to create their articles in LaTeX or
Microsoft Word. We encourage you to use our
FnT LaTeX style files but we also accept manuscripts in Word. The final output will be three
versions of your article: a journal article, a book, and an e-book version.
To help you further, please adopt the
following guidelines when preparing your manuscript:
Provide an abstract to the article of approximately 200 words. It should describe what the paper reviews and
for whom it is of interest. The cover text in the printed book version will be based on the abstract. The abstract will
also appear in various online and printed abstract journals.
A list of references must be provided at the end of the paper. The reference style for FnT Marketing is alphabetical.
Please also ensure that every reference is cited in your text.
It is very important that you supply as complete a reference as
possible and that it is structured in the manner requested. Please see an example of the reference and
citation style below:
Alphabetical reference style:
Reis, R. and P. C. Stocken (2007), "Strategic consequences of historical cost and fair value measurements".
Contemporary Accounting Research 24(2), 557-584.
Possible in-text citations for this reference are: "Reis and Stocken " or
"[Reis and Stocken, 2007]".
When there are three or more authors, the in-text citation will use "et al.". So, for example, the in-text citation
for the following reference:
Nickell, S., L. Nunziata, W. Ochel, and G. Quintini (2002), "The Beveridge-curve, unemployment and wages in the
OECD from the 1960's to the 1990's". In: P. Aghion, R. Frydman, J. Stiglitz, and M. Woodford (eds.):
Knowledge, Information, and Expectation in Modern Macroeconomics. Princeton: Princeton University Press,
would be: "Nickell et al. " or "[Nickell et al., 2002]".
Figures, Tables, and Captions List
All graphics should be submitted as separate files, preferably in Encapsulated PostScript. By default we will use
colour figures in the PDF files available online but print in black and white. When supplying colour figures or
halftones (photos), ensure that there is sufficient contrast to enable clear black and white printing and please
refrain from referring to specific colours in your text. Use either Times New Roman or Arial typefaces on all your
figures. Do not put boxes around your figures to enclose them. Halftones should be supplied in 300 dpi resolution.
Consecutive Numbering of Parts
All manuscript pages, footnotes, equations, and references should be labelled in consecutive numerical order.
Illustrations and tables should be cited in the text in numerical order.
Referring to the Work itself
We publish your article in three different formats, so avoid any format-specific terms such
as "chapter", "article", "book", "paper" etc. Instead, refer to your article as
a "monograph", "tutorial", "review", or "survey", and use "section" instead
Please feel free to assign any keywords and/or subject-specific keywords, such as JEL codes, to your article.
When your article has been accepted for publication, please provide the manuscript source files, a PDF file of the
manuscript, and the source files for figures and tables.
Ready to Submit? Please send an e-mail to the publisher.