Editorial Aims

The growth in all aspects of research in the last decade has led to a multitude of new publications and an exponential increase in published research. Finding a way through the excellent existing literature and keeping up to date has become a major time-consuming problem. Electronic publishing has given researchers instant access to more articles than ever before. But which articles are the essential ones that should be read to understand and keep abreast with developments of any topic? To address this problem Foundations and Trends® in Marketing publishes high-quality survey and tutorial monographs of the field.

Each issue of Foundations and Trends® in Marketing comprises a 50-100 page monograph written by research leaders in the field. Monographs that give tutorial coverage of subjects, research retrospectives as well as survey papers that offer state-of-the-art reviews fall within the scope of the journal.

Editorial Scope

Foundations and Trends® in Marketing will publish survey and tutorial articles on the following topics:

• B2B Marketing
• Bayesian Models
• Behavioral Decision Making
• Branding and Brand Equity
• Channel Management
• Choice Modeling
• Comparative Market Structure
• Competitive Marketing Strategy
• Conjoint Analysis
• Customer Equity
• Customer Relationship Management
• Game Theoretic Models
• Group Choice and Negotiation
• Discrete Choice Models
• Individual Decision Making
• Marketing Decisions Models
• Market Forecasting
• Marketing Information Systems
• Market Response Models
• Market Segmentation
• Market Share Analysis
• Multi-channel Marketing
• New Product Diffusion
• Pricing Models
• Product Development
• Product Innovation
• Sales Forecasting
• Sales Force Management
• Sales Promotion
• Services Marketing
• Stochastic Model