Journal of Marketing Behavior


Associate Editors

Marnik Dekimpe, Tilburg University
John Deighton, Harvard Business School
Ravi Dhar, Yale Unisversity
Tulin Erdem, New York University
Joel Huber, Duke University
Werner Reinartz, University of Cologne
Miklos Sarvary, Columbia University
Baba Shiv, Stanford University
Print ISSN: 2326-568X
Online ISSN: 2326-5698
Zac Rolnik


Indexed in: ABDC, Cabell's International, EconLit/JEL, Electronic Journals Library, Google Scholar, RePEc/IDEAS, Ulrich's

The journal has been published under the auspices of the European Marketing Academy (EMAC) and they have decided to separate themselves from the journal. We plan to continue the journal, but we are in the search for a new Editor-in-Chief and have suspended all new submissions until that time that we have a new Editor-in-Chief in place. You can join our alert list so you know when we start to editorial submission process again.

Volume 1, Issue 3-4

> 50 Shades

Joseph W. Alba | Yanmei Zheng